Radio Ink’s June issue is coming soon, including 2023 Medallas de Cortez finalists, the annual Independent Operator Report, and tips, ideas, and training from our industry’s top trainers and consultants. See what’s coming this month in print:
Each year the Medallas de Cortez Awards honor those who embody excellence in Hispanic media, and we announce the winners at the Hispanic Radio Conference in Miami. In preparation for the awards, we ask our finalists a question and include their answers in our June issue.
Our finalists for the Program Director of the Year award answered this question:
What is the biggest challenge in programming a Hispanic radio station in a world of so many competitive platforms?
Julissa Marcencia of Napa County, CA’s Wine Down Media responded:
“In such a fragmented audio landscape, it is more important than ever to be creative and thoughtful in programming a Hispanic radio station. Getting the largest share-of-ear by finding the harmonious balance of music, content, and ad breaks is the challenge when the other platforms are music-intensive and subscription-based.
Yet one thing still holds true: local, relevant information remains radio’s competitive edge in our community and the industry as a whole.”
Thoughtful programming and responsiveness to the needs of communities remain key factors in attracting, and retaining, listenership. Your listeners respond to relevance.
Radio Ink subscribers can read the full issue, including responses from all Medallas de Cortez finalists, on June 12th. If you aren’t a subscriber, what are you waiting for? Purchase your subscription (print or digital) today.
The 2023 Radio Ink Hispanic Radio Conference is June 14th-15th in Miami. Join us! Registration is open.
