Pod Digital Media (PDM), the first multicultural podcast agency network, is launching a new influencer platform that offers comprehensive influencer marketing services. With over 400 shows hosted by Black and Latino podcasters, PDM aims to connect brands with diverse audiences on various social media platforms. In addition to podcasting and experiential offerings, PDM provides strategy development, influencer identification and outreach, campaign management, content creation, reporting, and analytics.
The agency employs data-driven techniques and advanced technology to track and optimize campaign performance. PDM’s roster includes current and former NBA and NFL players and beauty and lifestyle influencers, allowing brand partners to expand their reach, engagement, and sales. By bridging the gap between brands and multicultural demographics, PDM aims to serve as a connector in the media and marketing ecosystem, leveraging the buying power of its audience.
“By working with PDM, brands will have access to a curated network of influencers who not only have a deep understanding of their target market but creatively express themselves through audio and social content that resonates with their audience,” added Coichy. “Our team is committed to ensuring our clients receive the highest level of service through performance-driven campaigns that deliver ROI.”
