The Media Rating Council has awarded Media Monitors continuation of its accreditation for Radio and TV spot data. MRC has backed Media Monitors for its U.S. Radio spot data since 2008 and U.S. TV spot data since 2017.
“It is an honor to received continuing accreditation from the MRC. Thousands of hours are dedicated to our high standards of product and service. This recognition is an important benchmark of quality few meet,” said Philippe Generali, President/CEO of Media Monitors.
“Maintaining the important industry seal of MRC accreditation, and doing so over many years now, speaks directly to Media Monitors’ strong commitment to measurement quality,” said George Ivie, MRC Executive Director/CEO. “We congratulate Media Monitors on this achievement and look forward to continuing our work with them well into the future.”
The MRC is a non-profit industry association comprised of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable, and effective.
