Everyone is finally realizing how powerful audio is. Facebook reported that more than 170 million people follow podcast pages on its platform and the company plans to make it easier to access podcasts. Now, you have to leave Facebook to listen to podcasts. That’s about to change. Facebook is also launching a new product very similar to Clubhouse.
The company announced on Monday that within the next few months Facebook users will be able to listen to podcasts directly on their Facebook page both while using the app or when the app is backgrounded. “And because it’s still hard to discover podcasts you like, we will help you easily find new podcasts and episodes based on your interests, comment on them and recommend them to your friends. And podcast creators will be able to reach and connect with new listeners — all directly within the Facebook app.”
This summer, Facebook will also be launching Live Audio Rooms in Facebook and Messenger, a product that sounds quite similar to Clubhouse which is quickly gaining popularity with fans of audio. “We believe that audio is a perfect way for communities to engage around topics they care about. We’ll test Live Audio Rooms in Groups, making it available to the 1.8 billion people using Groups every month and the tens of millions of active communities on Facebook.”
Errors before so let me start again…
aeJ Johnson
April 20, 2021 At 3:23 pm
Well as an internet radio station, I broadcast podcast already and have been for over four years. FB has my video lives archived from Fergusonusahottalkradio, Kovlradio and now Tokovlradio. I have been trying to organically gain 2K likes to get that Live button on the Tokovlradio page. As a pioneer that leveraged giving exposure to podcast that was looking for more audience exposure, I did this very thing. So how can FB and I continue our relationship and partner with this new option? Otherwise, those paying me for airtime with their podcast pretty much puts me out of business financially. I came from terrestrial radio initially and saw the value some time ago. I was the one terrestrial radio made fun of when I started my own internet station.
Well an internet radio station abd I broadcast podcast already and have been for over four years. FB has my video lives archived from Fergusonusahottalkradio, Kovlradio and now Tokovlradio. I have been trying to organically gain 2K likes to get that Live button on the Tokovlradio page. As a pioneer tgat keveraged tos very thing, how can FB and I continue our relationship and partner? Otherwise, those paying me for airtime with their podcast puts me out of business.
But will they accurately identify and pay digital music broadcast royalties? That is the question.
How is that related? It’s a spoken word platform. Facebook is already valued more than every single American radio station combined. Think about that! All of these social companies have a ton more value than terrestrial radio. When they launched, radio companies laughed laughed at these “kids” and their “phones”……