SB Nation will now be called SportsMap Radio Network. Gow Media has owned the network for over ten years, when it acquired the assets of Sporting News Radio. Gow then rebranded the network to Yahoo Sports Radio for 5 years, then SB Nation Radio for 4.
Gow Media CEO David Gow said, “We have benefited from brand partnerships with great companies such as Yahoo and SB Nation but have ultimately concluded that we no longer want to be subject to the fate of another brand. Strategically, it is important to build our own brand.”