If they do, Nielsen isn’t saying. When the ratings firm announced its cost-cutting plan Tuesday, that included eliminating 3,500 jobs, we thought you should know how that might impact your service. Here’s what they had to say…
Nielson Chief Communications Officer Laura Nelson said, “We aren’t going to comment beyond what’s in the press release. We will host an investor call in a month and will likely have more color for you then.” The call Nelson is referring to will take place on August 5th
Nielsen is calling its restructuring a “broad-based optimization plan to accelerate transformation.” In addition to the 3,500 jobs being eliminated, Nielsen says it will exit several smaller, underperforming markets and non-core businesses in the second half of 2020. The company did not say if those smaller markets include radio diary markets (If you’ve been notified by Nielsen that your ratings will be eliminated, please let us know).
Nielsen expects to save $250 million with this restructuring plan