What Keeps Me Up At Night


(By Buzz Knight) Things for the radio industry to grapple with that literally keep me up at night. This list compiled over two consecutive nights of restlessness.

1) Scenario Planning/Crisis Management
This crisis has taught us that you need to take your teams through planning sessions way more thorough than ever before.

2) Virtual Leadership
This is a new management challenge that will help shape the future of our industry and should not be taken lightly.

3) Community Engagement
Being able to serve the needs of your community remains a high priority and it may look different post crisis. This is an area worth rethinking so you are best serving your audience.

4) Staff Deployment
Do you have the right people plugged into the right position based on the needs of today? Have you specifically considered deploying someone to help your opportunity to help small business owners? Should you deploy someone specifically focused on continuous improvement? These are all questions worth asking today.

5) Commercial quality and quantity.
How do you address both thoughtfully?

6) Talent Recruitment
Every hire you make in every department has to be spot on. It’s worth evaluating your process and seek to improve it.

7) Entertainment Value
Don’t forget why you started in this business in the first place. To entertain and to inform is key to your relationship with your audience.

8) Innovation Lab
To innovate and not be afraid to blow up existing models is vital to the future.

Buzz Knight is the CEO of Buzz Knight Media and can be reached by e-mail at [email protected]



Please enter your comment!
Please enter your name here