Anthem Sports Entertainment and iHeartMedia have entered into a multi-year agreement to collaborate on the production of original programming and the marketing of Anthem’s properties across iHeartMedia’s multi-platform audio network.
“We continue to build key strategic partnerships that expand our reach,” said Len Asper, Anthem CEO. “Our new partnership with iHeartMedia gives us unprecedented access to its quarter of a billion monthly listeners, reaching nine out of 10 Americans each month through its national network of local radio stations and its ubiquitous digital app, live events, podcasts, and other properties.”
“It’s an exciting time for Anthem as they continue to expand their reach” said Peter Volynsky, EVP of Corporate Development and Ventures for iHeartMedia. “We are looking forward to collaborating with the Anthem team, offering even more unique and compelling content to our audiences, while also helping them build further awareness and grow their brand through our massive scale and national reach across our powerful multi-platform assets.”
