Earlier this month Cox Media Group announced a partnership with the marketing attribution company. Today Westwood One says it will use LeadsRX to power its attribution measurement.
LeadsRx data reveals how website visitor traffic reacts and responds after consumers are exposed to radio advertising. The platform also depicts business outcomes such as sales of products, form completions, in-bound phone calls, and more.
“The LeadsRx platform gives Westwood One industry-leading marketing measurement capabilities that greatly benefit advertisers with comprehensive, digital-like attribution analytics,” said Suzanne Grimes, President Westwood One and EVP Corporate Marketing Cumulus Media. “LeadsRx gives advertisers transparency and confidence to justify marketing spend in radio not only for increased website traffic, but for the key outcomes required to run their businesses.”