Cox Media Group has announced a partnership with marketing attribution company LeadsRx and will use the LeadsRx Broadcast AttributionTM software within the Cox Analytics service. The goal of the new partnership is to provide advertisers with more data so they feel they are getting the same kind of information they get from a digital campaign.
Cox says the LeadsRx attribution capabilities within Cox Analytics will help advertisers see and understand how consumer actions are influenced by broadcast advertising across a variety of dimensions, including daypart, day of the week, station, ad creative and more. CMG Executive Director for Revenue Katie Reid says, “The Cox Analytics service, built on LeadsRx attribution capabilities, ensures optimized exposure to the right audiences and makes the best use of advertiser budget.”
