Backyard Broadcasting has signed a new multi-year agreement for Nielsen’s audio measurement. Backyard, based in Williamsport, owns WILQ-FM, WLMY-FM, WWPA-AM, W267BJ, Williamsport; WZXR-FM, South Williamsport; WCXR-FM, Lewisburg, PA; and WBZD-FM, Muncy, PA.
A Nielsen press release said Backyard Broadcasting was another “in a series of high profile customer “win-backs.” Nielsen Audio Managing Director Brad Kelly said, “Goodbyes are never easy, but they do make the homecomings particularly sweet. We are thrilled to welcome Backyard Broadcasting back into the Nielsen Audio client family. Despite the accelerating pace of fragmentation we are seeing across all forms of media these days, the future of AM/FM radio and audio-based advertising platforms is looking remarkably bright. We could not be more excited about rejoining forces with the team of marketing pros at Backyard to help Williamsport, PA, area advertisers build their businesses, move product off the shelf, and optimize their ad dollars. ”
Backyard CEO Dan Farr said, “It’s good to be back, and we are excited to be working again with Nielsen. We are looking forward to using Nielsen data to help us achieve our income potential in national and regional dollars — and the sales team is ecstatic about getting Tapscan back to help them plan the best radio strategy for their local clients.”
