Entercom was put in an uncomfortable position by an angry employee who was using social media to complain about his employment and pry his way out of it. In the end, Entersom decided he wasn’t worth all the headaches, and gave him what he wanted.
What happened with Kirk Minihane is something you don’t typically see in the radio business. Hosts will usual honor the deal they sign and take the money a company is paying them until their contract expires or non-compete runs out. Perhaps they have a lawyer working with the company to try to break the deal, but that’s usually done behind closed doors, between two sides that are acting professionally. After all, those hosts know they need their next job, they love the radio business and they do not want to burn bridges. Today radio companies are a lot less likely to hire a host that brings them an abundance of negative attention.
Kirk Minihane has proven he can bring in ratings, at least for WEEI in Boston.
He was also been suspended several times and caused a Boston activist to target advertisers on the station. Then when he didn’t get what he wanted he used social media as a weapon against his employer.
The question for radio Market Managers, General Managers and PD’s today is: Would you hire him or anyone who’s done what he’s done knowing the same thing could happen to you at any moment?