Pandora Rolls Out Beta Version Of Podcast Platform


The streaming company expects the finished product to be available to all Pandora users in a few weeks. The new platform is powered by Pandora’s Podcast Genome Project, a cataloging system and discovery algorithm that uses a combination of technology and human curation to deliver personalized content recommendations.

The response to Pandora jumping into the Podcasting space was not all positive. Blubrry CEO Todd Cochrane tweeted: “As a listener would you not want the full catalog of podcasts that are available via all other synidcation sites. This is the same mistake made in the early days and caused huge hate and discontent. Spotify is open to all podcasters now and making a massive impact.”

CEO Roger Lynch said, “It might feel like podcasts are ubiquitous, but 83 percent of Americans aren’t yet listening to podcasts on a weekly basis, and a majority of them report that’s because they simply don’t know where to start. Making podcasts – both individual episodes and series – easy to discover and simple to experience is how we plan to greatly grow podcast listening while simultaneously creating new and more sustainable ways to monetize them.”



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