iHeartMedia and podcast technology company ART19 today announced a new partnership to bring ART19 podcasts to iHeartRadio and to provide podcast publishers with new insights – including data around how many listeners heard a specific advertisement and when they heard it. ART19 provides tools for hosting, distribution, and monetization of podcasts.
With the company’s new API connected distribution method, ART19 podcast publishers on iHeartRadio will receive more detailed listener information about when users start, stop, and skip during an episode, as well as listener demographics.
ART19 CEO Sean Carr said, “Sixty million people are listening to podcasts in America now. It’s a huge market and a wildly effective advertising medium. By offering better data to the podcasting industry, monetization will catch up with audience scale, and that will be good for everyone. A rising tide lifts all boats.”
