NextRadio’s TagStation is launching a new campaign measurement tool called The Dial Report. According to the team at NextRadio, this report will provide analytics and insights about radio ROI, by measuring campaign results and listener behavior for advertisers regarding their radio campaign using the NextRadio app.
The company is attempting to get radio stations to be able to provide the same kind of data advertisers now receive when they use digital technology such as Pandora.
The Dial Report is a digital measurement report of analog radio usage. It provides location-based data, demographics, and radio listening data within 48 hours of airing spots. Dial Report users can look at MSAs and/or device activity to uncover campaign listens, views, interactions, listener proximity, and in-store traffic.
To learn more and see all that the Dial Report offers, please join NextRadio for a live webinar on January 26 at 2 p.m. EST/11 a.m. PST.
