iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group are collaborating with Shazam for a new audio audience measurement solution in the U.S. that will deliver market- and station-level audience metrics across all radio formats. This new measurement solution for broadcast and digital audio brings together these companies’ proprietary data assets and measurement capabilities. Utilizing audio recognition technology available and information from specific geographic markets, it will leverage information collected from tens of millions of devices to produce cross-platform audience metrics.
Entercom CEO David Field said, “We are pleased to be working with Shazam and the industry in support of an alternative audience measurement tool that will provide more robust information on the hundreds of millions of local radio listeners. With this type of innovation, we believe media strategists and planners will be prompted to re-think their media mix models to give radio its fair share of the media buy.”
“We welcome this kind of innovation in the audio sector, particularly as more and more advertisers are turning to audio solutions to reach the hundreds of millions of audio consumers monthly,” said Bill Koenigsberg, President, CEO and Founder of Horizon Media. “A solution that better measures audio is good for us, for our clients and for their brands.”
“Shazam delivers unparalleled audio insights that will enable stable measurement across both digital and broadcast radio, making this an extremely exciting initiative for both iHeartMedia and the audio industry,” said Radha Subramanyam, iHeartMedia’s President of Research and Insights. “The richness of our data, combined with Shazam’s measurement capabilities, will enable much deeper insights than traditional audio measurement does, and we believe it’s a necessary and valuable addition to the evolving multi-platform audio measurement marketplace.”