AdsWizz, in partnership with National Public Media, has launched Podwave, a marketplace for podcast-specific advertising. The company announced that Podwave will provide its publishers with ad creatives specifically tailored to podcast content, and creates a dedicated venue for advertisers targeting the in-demand audiences of premium podcasts while providing them with detailed metrics.
Bryan Moffett, General Manager of NPM, said, “NPM has been selling premium podcast sponsorship for NPR for more than a decade. We have a deep understanding of the podcast marketplace and importantly, the best way to insert podcasts into an advertiser’s media mix. With this new partnership, our sales team can now apply our expertise in podcast sponsor messaging to an expanded network of commercial podcasts.”
“NPM has a long, successful track record developing podcast messaging for sponsors that fit the unique ‘tonality’ of spoken word content while still providing results,” said Alexis van de Wyer, AdsWizz CEO. “AdsWizz is excited to bring our ad-tech expertise in building large audio advertising marketplaces to the podcast market. AdWave, our linear audio ad marketplace which launched three years ago, offers advertisers billions of monthly impressions across 37 countries. We look forward to growing PodWave to this scale.”
