Advertising Age has the details about the massive “buy with dozens of partners, the largest of which is Google.” The campaign will include premium digital video, mobile video, and high-impact placements that show up in prominent spots on Web pages, some of which are in Spanish-language media. Ad Age reports the buy will be to boost Donald Trump’s campaign, which is not digital savvy, and target Hispanics, women, millennials, and independent voters in swing states.
