Yvonne Lacey is the new VP of Digital Sales Development at AdLarge. Lacey will be the point person for the sales team on all things digital, and will report to Chief Revenue Officer Don Wachsmith.
Lacey spent most of her early career at FOX Broadcasting. As National Media Director for FOX, she marketed its prime-time programming on traditional and digital media. In 2013, she joined start-up ad agency TWONIL to launch their audio department.
AdLarge co-founder Cathy Csukas said, “Yvonne possesses a passion for audio and a talent for content curation that energizes a campaign. As on-demand/podcasting continues to gain traction in the marketplace, brand marketers and their agencies want to understand how to fully utilize the platform’s advertising opportunities to effectively and efficiently maximize listener connections. Yvonne’s insider’s perspective gives her the vision to recognize which strategy will accomplish a specific campaign’s goals.”
