iHeart Names Cruz Programming VP

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Louie Cruz is the new Senior Vice President of Programming for iHeart’s Modesto/Stockton cluster which includes Hot AC KOSO-FM, Rhythmic AC KQOD-FM, Active Rock KMRQ-FM, AC KJSN-FM, and News/Talk KFIV-AM. Cruz’s career includes work at KSFM in Sacramento, KXJM in Portland, KSSX in San Diego, KWIN, KWNN, and KQOD in Stockton/Modesto, KKBB in Bakersfield, and KRTO Santa Maria/Pismo.

“Louie adds the experience we’re looking for in Modesto,” said Steve Geofferies, Executive Vice President, iHeartMedia West Division. “This is a terrific opportunity for him to grow as a Senior Vice President of Programming and continue his growth with our company.”

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