The veteran media research executive will work closely with Fred and Paul Jacobs to lead the company’s expanding research initiatives in radio, digital media, and beyond. Hollins has spent the entirety of his career in media with Edison Research, including serving nearly 12 years as vice president. In addition to hundreds of broadcast radio studies, Hollins has been heavily involved with dozens of industry studies that have helped shape the online audio, online video, and podcasting industries.
“We are proud and excited to bring someone of Jason’s talent and experience to the Jacobs Media team,” said Fred Jacobs, President of Jacobs Media. “He’s spent nearly two decades working in radio and media research, both broadcast and digital, and has been integral in helping a vast array of companies better understand their current consumers, as well as helping them stay ahead of the curve on emerging media.”
