Global Lead for Business Development and Partner Management at Ford Motor Company Scott Burnell will speak at the NAB Show Radio Luncheon, Tuesday, April 25, in Las Vegas. Burnell will discuss Ford’s impact on the future of autonomous vehicles as well as radio’s future in the car.
In 2013, Burnell created and launched the Ford Developer Program, which is the world’s first automotive developer ecosystem. The program allows developers to integrate mobile applications for in-vehicle control. To date, Burnell has welcomed nearly 20,000 developers into the global Ford Development community. Additionally, Burnell led the creation of the SmartDeviceLink (SDL). Adopted by Toyota and others, the SDL makes it possible for any original equipment manufacturer to retain branding and simplifies the integration of applications and content in vehicles.
“Scott Burnell is an expert on the longstanding and evolving relationship between radio, cars, and consumers,” said NAB Executive Vice President of Radio John David. “Scott’s hands-on experience in the evolution of the auto dash offers valuable insight on the future of radio in the car.”
