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Abe Maslow: Ad Man
(By Jeffrey Hedquist) You have needs. I have needs. We all have needs. But for each of us, those needs may differ. Trying to sell luxury vehicles or high-end jewelry to someone trying to just survive can be a losing proposition.
Paige Nienaber’s Midweek Idea Dump: The Promotional Positions
(By Paige Nienaber) On game days, the Minneapolis newspaper will do a matchup comparison between the Vikings and whoever they're playing that week in Passing, Running, Defense, Special Teams, etc. to see who will own elements of the game.
Paige Nienaber’s Midweek Idea Dump: Know Your Quarry
(By Paige Nienaber) The Fugitive is up-and-running at a couple of my clients and one of the keys to making your chase successful is to continually update the promos. One of my favorites involves a French/Canadian fur trapper.
‘Disadvantages’ Into Advantages
(By Jeffrey Hedquist) What are the elements of your client’s business that you think are disadvantages? Can they be turned into advantages? Here are some questions to consider, with examples of turnarounds.
A Legacy Of Reach: One-On-One With David Kantor
With eleven years on our 40 Most Powerful People In Radio list, Radio Ink talked with outgoing Radio One CEO David Kantor about his observations after decades in the industry, recollections and lessons learned, and his thoughts on radio's future.
Paige Nienaber’s Midweek Idea Dump: Think Pink
(By Paige Nienaber) Many stations miss out on revenue because they don’t plan for events far enough in advance, so here’s a Dumpage of ideas for one of the greatest charitable efforts that I know of: Breast Cancer Awareness Month in October.
Paige Nienaber’s Midweek Idea Dump: What A Rush
(By Paige Nienaber) Jo Jo Wright and I worked in Charlotte and ended up at KSOL in San Francisco. Jokingly, he reflected, “You’re really slacking. You were always creating promotions that had me hanging out with cute girls.” "Okay, what if you rushed a sorority?"
Paige Nienaber’s Midweek Idea Dump: Temporary Rebranding
(By Paige Nienaber) I’ve always thought that our sites and logos were artist templates, and a static, unchanged image is kind of boring. Radio has had occasional moments of brilliance when it comes to temporary rebranding.
Pulling Out All The Stops
(By Deborah Parenti) It would appear that Congress will deliver on the “AM For Every Vehicle Act.” That’s good news, and not for AM radio only. If auto manufacturers were to remove AM from the dash, could FM be far behind?
Paige Nienaber’s Weekly Idea Dump: A Minister Walks Into A Pitch
(By Paige Nienaber) I’m not a nonconformist. I kind of got nonconformist’ed out in high school. They seemed to try so hard. But I’ve always kind of strived for a hook, because why WOULD you want to be the same as your peers?
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