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(By Paul Weyland) Yes, I hear you. Well, not all of you, but plenty of you that are concerned about your local direct numbers as compared to last year. What’s going on? Does this indicate a seismic shift in the economy? Is this occurring in all markets or just mine? Are decision-makers losing confidence in the economy? Are they losing confidence in broadcast? How long will this slowdown continue? Is it me?

Let’s find out exactly where the radio ratings game is headed with Brad Kelly, Managing Director of Nielsen Audio, as your point man, the person who controls the currency that generates revenue from your ratings.

If you do you should listen to what the Chief Marketing Officer for the Craig Zin Automotive Group, Micah Blehm (pictured right), shared at Radio Ink's Hispanic Radio Conference on Wednesday. Blehm was part of a panel moderated by Gary Rozynek and included Mindy Figueroa from L2L Marketing.

(By Bob McCurdy) It has been a wild week of media news, led by Verizon, AT&T, Enterprise, GlaxoSmithKline, GM, Walmart, Pepsico, and J&J’s boycott of Google and YouTube due to their inability to safely “traffic” Web advertising. The environment in which some of their banner and video ads were served make commercials airing in radio’s more controversial programs akin to appearing in Ozzie & Harriet.

(by Eric Rhoads) Advertisers, whether local, regional, or national, tend to think about the same things. Sometimes they pace the floors thinking about those things. Here's what those things are and what you should be doing about it so you can turn it into cash...

(By Bob McCurdy) Trust. Success in marketing and advertising depends on it, so it would follow that the more trustworthy the media channel, the more impactful the commercial message. Trust is the foundation upon which much consumer action depends. It facilitates belief, and in advertising belief is usually required for the consumer to act on the commercial messaging.

(By Ronald Robinson) There are many small- and medium-market radio stations that are doing quite well. They are, I presume, thoroughly engaged in their communities while maintaining worthwhile relationships with local advertisers. Genuine human beings manage many of these organizations. Some have staffs that proudly fly the station’s colors. And yet, they have not begun to realize their own potentials.

Gearing up for his annual visit to CES in Las Vegas, Beasley Media Group Vice President of Programming Buzz Knight recently interviewed Jim Barry, media spokesperson for the Consumer Technology Association. Another year of fascinating technology is up ahead and here's what Barry expects to be hot in tech in 2017.

This could happen to any radio station, in any market, at any time. As a manager, are you prepared to deal with all the issues that come up if it does happen? Twenty-nine-year-old Thomas Hill, who was arrested for drunk driving, drove right into the studio of WNRI-AM in Woonsocket, Rhode Island early Wednesday morning, causing a whole lot of chaos.

The radio industry has pretty much come to the realization that 100% ownership of the automobile dashboard is ancient history. The challenge has turned to how radio competes with everything coming available to the consumer on that all-important real estate. And just when you thought you were getting a grip on who the competition was for the dash, OnStar decides to get into the battle.