IAB Revenue Study: Brands Continue Warming To Podcasts
The Interactive Advertising Bureau has released the US Podcast Advertising Revenue Study 2023: Drivers, Strategies, and Tactics for Growth. The study sheds light on the dynamics of podcast ad revenues in the United States, offering insights into the market's evolution.
LA’s KCRW Debuting Four New Podcasts For Fall
LA-based public radio station KCRW has unveiled its upcoming fall podcast lineup, featuring a range of shows aimed at diverse audiences. Topics include relationships, climate change, films, and Hispanic music. The station will also expand its Lost Notes podcast.
Scrooge Gets New Redemption In Hope Media Group Podcast
Hope Media Group is set to release an all-new, four-part adaptation of Charles Dickens' classic, Scrooge: A Christmas Carol. the dramatized podcast features a star-studded cast including Sean Astin of Lord of the Rings and John Rhys-Davies of Indiana Jones.
Podcast Asks What Happened To The ‘Kids of Rutherford County’?
The New York Times and Serial Productions, in collaboration with ProPublica and Nashville Public Radio, are launching a series titled The Kids of Rutherford County, which delves into a decade-long practice of arresting and illegally jailing minors in Tennessee.
SNL Star Joins Wondery For The Grinch’s First Podcast
Wondery, an Amazon subsidiary, is launching a new podcast series this holiday season in partnership with Dr. Seuss Enterprises. 'Tis The Grinch Holiday Talk Show will feature comedian James Austin Johnson as the voice of The Grinch.
Indie Labels and Artists Arise For The Secretly Society Podcast
On Tuesday, Secretly Group launched the second season of its Secretly Society podcast. The upcoming season promises a star-studded lineup featuring artists such as Cherry Glazerr, Jamila Woods, and Kevin Morby, among others.
BBC and CBC Partner On Podcast About ISIS Fighter’s Wife
In a new seven-part podcast series, Bloodlines, BBC Sounds and CBC Podcasts delve into the life of Dure Ahmed, the former wife of El Shafee Elsheikh, a high-profile ISIS fighter serving eight life sentences in a US high-security prison.
Wondery Adds First Video Podcast Channels To Amazon’s Freevee
Podcast studio Wondery is set to introduce three new Free Ad-Supported (FAST) Channels on Amazon Freevee, making it the first to offer podcast video channels on the platform. Starting October 31, these channels will feature a range of podcast series.
Apple Considering Bringing Ads To In-House Podcasts
Apple is reportedly considering a shift in its podcast strategy by selling ads on its in-house shows. Insiders told Bloomberg the tech giant is contemplating ad sales for podcasts it owns and operates, including shows that are part of its Apple TV lineup.
Amaze Labs Introduces An AI Platform For Podcast Ad Spread
Amaze Media Labs has introduced Trailergram, a new ad product designed to help podcasters acquire and keep a dedicated audience. Utilizing AI targeting, Trailergram displays podcast ads on contextually relevant, high-quality websites.
