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BetterHelp, Amazon Top Podcast Ad Buyers in December

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A new report from Magellan AI shows wellness company BetterHelp and retailer Amazon were among the biggest ad buyers on podcasts in December 2022. BetterHelp spent over $9 million in December.
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Audible Forms Pact with Brad Pitt’s Plan B

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Amazon's audio division Audible has signed an exclusive agreement with actor Brad Pitt's production company Plan B Entertainment. The first project between the two is A Summer Love Thing by Bradford Young, a love story that was described as "moody, lyrical and ethereal."

Report: TikTok Quietly Tests Podcast Feature

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Video-centric social media app TikTok is quietly testing a new background audio feature that could be part of a broader move to woo podcast content creators to their platform, according to a report. The test comes after a survey found some consumers prefer to consume podcasts on video platforms.

‘4 Things with Amy Brown’ Comes to Nashville

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Premiere Networks personality and Bobby Bones co-host Amy Brown is bringing her 4 Things with Amy Brown podcast to Nashville in late March. The program will come together at the Franklin Theater on Saturday, March 25; tickets go on sale later this month.

iHeart Releases Miami True Crime Podcast

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iHeartMedia's iHeartPodcasts has released a new true crime show called Murder in Miami, produced by Lauren Bright Pacheco and Phil Stanford. The show explores the nefarious world of Lamar Chester, who died shortly after being connected to a drug-smuggling ring.

Audible Launches ‘Playboy Interviews’ Podcast

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Amazon's Audible is distributing a new podcast produced by Playboy in partnership with Audio Up that re-creates seven iconic celebrity interviews that appeared in the articles (yes, the articles) of the magazine over the last few decades.
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Urban One Partners with Sounder for Podcast Research

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Urban One is partnering with contextual intelligence platform Sounder to conduct research that will improve podcast ad technology to equalize monetization opportunities for a diverse range of content creators, with the results helping guide Sounder's artificial intelligence and machine learning models.

iHeart Launches Podcast on Homelessness, Trains

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City of the Rails sees investigative journalist Danelle Morton travel the country as she takes listeners on a deeply personal journey of exploration to find out why her daughter was drawn to the lifestyle of homelessness along America's railroad lines.

‘They Did That’ Highlights Overlooked Innovators

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A new podcast from Sony Music Entertainment's Somethin' Else division highlights innovators who made significant social contributions yet have been largely overlooked by history books.

Hill Named Permanent Host of Vox’s ‘The Weeds’ Podcast

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Jonquilyn Hill will remain the host of Vox Media's policy podcast The Weeds, where she has served as an interim host since September. The announcement was made Wednesday morning by Vox editor-in-chief Swati Sharma and executive director for audio Katherine Wells.

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