Audacy Study Reveals How Audio Levels Up Brand Campaigns
Audacy has unveiled its fifth installment in its bi-annual thought leadership series, titled State of Audio: Level Up. This latest edition serves as a comprehensive guide for audio advertising, offering insights, planning tips, and innovative trends.
SiriusXM Study Examines The Underutilized Power Of Digital Audio
In the competitive landscape of advertising, digital audio is emerging as a powerful contender, but a new study by SiriusXM finds that while consumers dedicate 31% of their time to audio content, advertisers only allocate 9% of their budgets to it.
8 Can’t Miss Sessions For Radio Broadcasters At NAB New York
Today marks the official start of NAB Show New York - over the next three days, broadcasters will fill the Javits Center in Manhattan. From AM to AI and everything in between, here are eight sessions you won't want to miss.
The Brevity Battle: Is Short-Form Content More Interesting?
(By Buzz Knight) Whether it’s a 280-character post, a 15-second TikTok video, or a concise blog entry, short-form content has become a popular format for information consumption - fortunately for radio, this is a world we have experience in.
Apple Spending $1B To Catch Up With Spotify, Google On AI
Apple is revving up its efforts in Artificial Intelligence with a focus on generative AI technology, as it seeks to catch up with competitors like Spotify on the audio streaming side and Google and Microsoft on the product side.
Le Moyne Basketball Extends With WOLF In Fox Sports’ Clothing
Le Moyne College has secured a deal to continue airing its men's and women's basketball games on FOX Sports Syracuse (WOLF-AM) for the third consecutive year. The announcement was made by Le Moyne Assistant VP of Athletics Bob Beretta.
SiriusXM Preps Full Court Press For Upcoming NBA Season
SiriusXM is stepping up to the line to deliver audio coverage for the 2023-24 NBA season, broadcasting every game from Opening Night through to The Finals. The coverage includes the NBA's new In-Season Tournament featuring all 30 teams.
Remote News Service Finds Consulting Ally In Mike McVay
Remote News Service has entered into a consulting partnership with McVay Media to bolster its offerings in radio news and traffic content. RNS specializes in providing radio stations across America with tailored local and national news coverage.
Pfizer Replaces Moderna As Radio Looks For Revenue Booster
One COVID vaccine maker has traded places with another on the week's list of the top five national advertisers. For the week of October 16-22, Media Monitors shows a total of 214,209 spot plays among the major players.
Ryan Lange Raised As Audacy’s Midwest Success and Strategy VP
Audacy has elevated Ryan Lange to the position of Vice President of Client Success and Strategy for its Midwest markets. In this new capacity, Lange will have oversight across Audacy's Chicago, Cleveland, Detroit, Madison, Milwaukee, and Minneapolis clusters.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
