How to Keep Your Station Relevant During Natural Disasters
(By Randy Lane) It’s clear that natural disasters are on the rise. With more frequent and intense weather events - hurricanes, wildfires, floods, and more - radio stations must find ways to stay relevant and supportive during these crises.
Media Rep Malpractice
(By Rick Fink) Most commonly discussed in terms of medicine and law, malpractice is no stranger to the advertising world either. You can Google marketing malpractice and find many interesting stories, mostly regarding fraudulent advertising claims.
A New ‘Beacon’ Brings Conservative Talk To NY’s Hudson Valley
Pamal Broadcasting has introduced The Beacon, a new trio of signals dedicated to news, talk, and sports for New York's Hudson Valley. The Beacon’s coverage extends from Peekskill to Kingston with syndicated national talk alongside local news and weather.
Hubbard Radio Picks Former iHeart SVP for Palm Beach DOS
Danny Bortnick has been appointed Director of Sales for Hubbard Radio’s West Palm Beach/Boca Raton radio market. Bortnick previously served as Region SVP of Sales for iHeartMedia Washington, DC, and will now oversee the cluster's broadcast and digital sales.
Bryan Scott Raised to Brand Manager at WDEZ Wausau
Midwest Communications has promoted morning show personality Bryan Scott to Brand Manager for Great Country WDEZ in Wausau, WI. Scott, who has been with the station since 2011, will continue co-hosting The WDEZ Morning Show with his new responsibilities.
Mr. Master Expands AIM with New Three Tools
Broadcast software provider Mr. Master is adding three new tools designed to give radio operators greater control and flexibility over their advertising systems to its AIM platform. The products - Traffic Control, The Tracker, and On Demand - are available as AIM add-ons.
NBC’s Andrea Mitchell Honored with 2024 Gracies Icon Award
The Alliance for Women in Media has announced that NBC News Chief Foreign Affairs Correspondent and Chief Washington Correspondent Andrea Mitchell will receive the prestigious Gracies Icon Award at the 2024 Gracies Leadership Awards.
WSCO Adds Doug Gottlieb to Lineup In Programming Update
Woodward Community Media's 95.3/99.1 The Score (WSCO-AM) is revamping the Appleton sports station's mid-day lineup this fall. The changes will see the return of The Mike Heller Show, a rebrand for The Show, and the addition of NCAA basketball coach Doug Gottlieb.
Alabama AM Owner Who Made News For Stolen Tower Dead at 41
WJLX Owner Brett Elmore has passed away at the age of 41. The station confirmed his passing on Tuesday on social media. Elmore made global headlines earlier this year after reporting the station's 200-foot tower was stolen without a trace.
64% of Listeners Feel Stronger Pull to Brands with Sonic Identity
As marketers adapt to changing consumer behaviors and shorter attention spans, audio continues to offer opportunities for brands to create longer-lasting and deeper connections with consumers via the powerful impact of sonic branding.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
