Study Reveals What Makes Podcast Ads Resonate with Audiences
For brands, podcasting success depends on more than just placing ads - it requires creating messages that resonate deeply with audiences. Recent findings from a Veritonic study provide insights into how marketers can craft podcast ads that drive results.
Radio Is Helping Apple, Hulu, and Disney+ Win Audiences
With services like Netflix, Hulu, Disney+, and Amazon Prime Video commanding significant attention and ad dollars, even the streaming giants are turning to radio and podcasts to effectively promote their platforms in an increasingly crowded and chaotic marketplace.
Hard Knocks, Hard Truths: Leadership Lessons for Radio
(By Mike McVay) Those who know me best know that I am a diehard Steelers fan. My love of sports bleeds into my beliefs in how to manage and coach. It is passionate fans who drive sports as well as radio.
From LEGO to Radio: Crowdsourcing Your Listeners’ Creativity
(By John Shomby) Every week, we see columns and posts taking the radio industry to task for a general lack of creativity. Recently, I came across an interesting piece about brands that have turned to loyal customers for product ideas and been successful.
Innovation Starts Today: Building a Tech Evaluation Team
(By Buzz Knight) CES 2025 is coming soon, and I’m excited to be soaking up the spirit of innovation. To thrive in the competitive marketplace, every business needs to confront the challenges and opportunities of solving problems and creating new revenue paths.
Digital Audio Gains Amid Traditional Decline in MAGNA Forecast
The global advertising market achieved its strongest surge in 25 years outside of post-COVID recovery in 2024 according to the latest results from MAGNA, but in a year of elections and Olympics, audio leaned more on digital than ever before to stop a slump.
DC’s El Zol 107.9 Raises $135K for Children’s National Hospital
Audacy Washington DC’s El Zol 107.9 (WLZL) raised $135,104 during its 17th annual Radiothon benefiting Children’s National Hospital. Proceeds from the event will help alleviate stress for patients and families spending the holidays at the hospital.
WABC Brings Holiday Cheer to 450 Families at PAL Annual Party
In support of the Police Athletic League’s Annual Holiday Party, New York City's 77WABC provided 5,000 pounds of food to 450 families in need. On December 7, WABC owners John and Margo Catsimatidis joined Ernie Anastos and Dominic Carter to give out the food.
Binnie Media Dubs Marissa Leyland Program Director For WJYY
Binnie Media New Hampshire has announced a leadership change as Marissa Leyland has been promoted to Program Director of 105.5 JYY (WJYY). She replaces Harrison Hinman, who is stepping down from the role to pursue an opportunity in theater production.
Pharma Makes Leap of the Week in Radio Ad Play Rankings
National radio spot play experienced a slight cooldown following a very busy Thanksgiving and Black Friday week. While the names on the Media Monitors’ Spot Ten Radio rankings largely remained the same, there was noteworthy churn in where brands fell on the list.
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