Quu: In-Car Inertia Poses Dashboard Threat To Radio
Sir Isaac Newton called it inertia. Coaches call it momentum. Automakers call it “last source memory” — the tendency for cars to default to the last audio source used. Increasingly, that’s not radio, and it could rapidly change in-car listening habits, says Quu.
No Fatigue Here: RAB Study Debunks Radio Ad Wear-Out Myth
A new study commissioned by the RAB and conducted by creative testing firm ABX reveals that marketing wear-out - the concern that repeated exposure to an ad reduces its effectiveness - is virtually nonexistent in over-the-air radio advertising.
The New Mobility: The Case for Smarter Station Apps
(By Mike McVay) Mobile technology has changed how accessible we are and how we live our lives, yet radio seems to ignore the opportunity to take advantage of the access and connection to an audience using smartphone apps.
What’s Your Personal Operating System?
(By John Shomby) Just about every piece of technology has some form of an operating system – desktops, mobile phones, servers... Whether we know it or not, we humans have probably the most complicated operating system of all.
Hubbard Radio Runs The Gamut Of Audio With New Podcast Arm
Hubbard Radio is the latest broadcaster to establish a dedicated podcast division with the launch of the Gamut Podcast Network. Gamut marks Hubbard's "third pillar," alongside the company’s terrestrial radio operations and 2060 Digital sales segment.
iHeartMedia Debuts Nightly Alternative Show With Alex Mac
iHeartMedia is focusing in on new music discovery with the launch of a new nightly specialty program, iHeartRadio Emerging ALT, across the broadcaster's network of Alternative stations. Washington DC’s DC101 personality Alex Mac will host.
Lawmakers Warn FCC Ownership Caps Threaten Local Journalism
As FCC Chairman Brendan Carr seeks suggestions for what broadcast regulations could stand a rollback, a bipartisan coalition of 73 US House members, led by Rep. Richard Hudson (R-NC), has called for an update to decades-old radio and TV ownership caps.
WNCT Radiothon Raises $113K for Maynard Children’s Hospital
107.9 WNCT's 28th annual Music for Miracles Radiothon wrapped up with a final total of $113,734 raised for the James and Connie Maynard Children’s Hospital at ECU Health. The total was supplemented with help from WNCT's Inner Banks Media sister stations.
Disney Streaming Bundle Finds New Ears with Radio Ad Campaign
The Disney bundle made a noteworthy move into the top five of this week’s Spot Ten Radio rankings from Media Monitors, signaling a strategic push by Disney to leverage radio's broad reach to expand its Disney+, Hulu, and ESPN+ subscriber base.
Audacy Promotes Leah Reis-Dennis to Head of Podcasts
Audacy has promoted Leah Reis-Dennis to Head of Podcasts, expanding her role to lead content, partnerships, and marketing across the company’s portfolio. She fills the position vacated by Jenna Weiss-Berman, who joined Paper Kite Productions in February.
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