Katz: Radio Ads Steer On-the-Road Choices For Fast Food Brands
When it's time to eat on the run, radio's leading in-car reach has always made it a powerful ally for Quick Service Restaurants. Now, the latest research within the vertical from Katz Radio Group backs up how AM/FM is a key influence early in the decision-making process.
How Do You Increase Your Sales Security?
(Loyd Ford) I could tell you to be more creative, but that may not sink in the way I intend. I can share – and I often do – that you should focus on creating a calendar that is heavy in Time Spent Selling, but you may think that is too generic, too.
No Bench, No Broadcast: Minor League Lessons For Radio
(Steve Allan) Minor League Baseball is an American institution. In cities and towns across our country, they are “live and local” as a matter of survival. It is rare for their rosters to be the same in consecutive seasons. So, fans are loyal to the brand, not necessarily the players.
Nielsen Pushes PPM Home Tenure to 3 Years; Hits Data Delay
Nielsen is making a change to its Portable People Meter panel operations, extending the tenure of panel homes from about two years to roughly three years. The adjustment, set to take effect August 12, will apply to both new installations and current panel homes
AQ vs. The Room: Jacobs Media Tests Data Against Live Talent
For years, Jacobs Media has compiled its AQ series of air talent questionnaires, but how does that data stack up against the live opinions of some of the most engaged and ambitious air talent in radio, especially when it comes to the medium's future?
Amber Hoback Joins The Current as Music Director with MPR
Minnesota Public Radio has named Amber Hoback as Music Director for The Current (KCMP). The Twin Cities-based Alternative outlet also confirmed programming changes this summer, with weekend host Mac Wilson officially moving to weekday evenings.
Charles Black is Back On Hampton Roads Radio At A New Home
Max Media of Hampton Roads has added Charles Black to the on-air lineup at 100.5 The Vibe (WVBW) for afternoons. With more than 40 years of experience behind the mic, he was previously at Audacy Norfolk's 95.7 R&B (WVKL) until layoffs earlier this year.
ESPN LA 710 Renews Deal to Remain Lakers Radio Flagship
The Los Angeles Lakers and Good Karma Brands' ESPN Los Angeles 710 (KSPN-AM) have extended their radio rights agreement, ensuring continued coverage of Lakers basketball across the region. The station has been the official flagship for the team since 2009.
Matty Jeff Named Director of Country Content for Townsquare
Townsquare Media has appointed Matty Jeff as Director of Country Content & Programming, expanding his role to lead strategy for the company’s 74 Country stations. Jeff succeeds Doug Montgomery, who retired last week after a 30-year career in the format.
Judge Strips SoundExchange of Legal Power to Enforce Royalties
A federal court has dismissed SoundExchange's $150 million lawsuit against SiriusXM, throwing a major wrench into how royalty compliance is enforced across the audio industry, stripping the royalty collector of its ability to sue over alleged underpayments.
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