Coronavirus Wipes Out $17 Billion in Local Advertising
BIA has released an adjusted local advertising projection for 2020. As expected, the impact on local media will be massive. The research firm has revised an earlier 2020 revenue prediction of $161.3 Billion to $144.3 Billion, a decline of 10.6%.
The Mighty 1090 To Return This Summer
The former San Diego sports station will be called The Mightier 1090 and will include more than sports. Arizona ad agency executive Bill Hagen has invested in the station which went off the air a year ago due to financial reasons.
Chairman Pai….We Need A Little Help Here
WLYB-FM in Livingston, Alabama is almost certainly the type of broadcast operation Chairman Pai wants to help. Livingston is situated in Sumter County, Alabama, which USA Today identified in 2019 as the poorest county in the United States.
iHeart Helps Distribute Masks
On Monday iHeartMedia teamed up with Foodshare, Hammond Iles and NEFCO Corporation to donate face masks to all first responders in East Hartford, as well as provide food and face masks to residents of the state.
Virtual Pet Playdate
Radio and CMT personality Cody Alan is hosting a virtual pet play date series. Teddy Time, will feature his 9 month old Golden Retriever, Teddy, and other country music starts and their pets.
Lady B Returns
Radio One Philadelphia is welcoming Lady B back to the afternoon airwaves. The urban radio pioneer is back on Classix 107.9, holding down the afternoon drive slot.
Charlotte Host Donates Laptops
Tim Greene, afternoon personality on WSGE-91.7 FM, Charlotte, is helping youth in an outreach program stay connected while staying home. Greene purchased and presented laptop computers to students in the NC Works NEXTGEN program.
How is WTOP Covering The Virus
One of radio's most successful all-news radio stations, Hubbard Radio's WTOP has had to alter the way it covers news. That's a big staff making monumental changes. Director of News and Programming Julia Ziegler explains how they're getting it done on episode #31 of Radio Ink's Coronavirus update. LISTEN
Westwood Launches New Weekend Show
Weekends with Roula is a three-hour weekend syndicated show hosted by Roula Christie. The show is designed for both Hot AC and CHR stations, and targets Women 25 to 54.
3 Creative Ways To Win Back Your Clients
(By Jamie Aplin) As states begin to reopen, our job as sellers is about to explode like never before. Local businesses will be desperate for help to get their message out, but are we prepared and positioned to be the ones chosen for the task?















