News

(By Randy Lane) I value my decades-long friendship and creative partnerships with Bert Weiss of The Bert Show and Kevin Rolston of The KVJ Show (Kevin, Virginia & Jason). During this time of unprecedented change, true innovators like Bert and Kevin step up to the task.

(By Bob McCurdy) Last week I referenced a study that focused on radio’s audience retention during commercial breaks. We’ve all run into advertisers who claim that whenever a commercial break comes on, the listener immediately changes the station. This latest study’s results corroborate previous research on the subject.

RAB’s next Open for Business live-video will feature Borrell CEO Gordon Borrell and President Jim Brown who will unveil a new presentation called Crisis Marketing: Are you Ready for the Grand Reopening? Details HERE.

(By Loyd Ford) This week I was on a conference call with a radio group and the book “Positioning:  The Battle for Your Mind” by Al Ries and Jack Trout was discussed. I realized quickly that most of the people on the call hadn’t read the book.

(By Charlie Sislen) In typical times this is true, but we are not in typical times. Everyone is suffering, probably even you. While some people’s health is suffering, just about every radio sales rep is suffering financially.

Born in a brewery in 1955 O Bee Credit Union was literally run from a shirt pocket. Founder Ted McGill worked in Bottle House "A" of Olympia Brewery. He would walk around the brewery with membership cards, loan applications and receipts all stuffed in a pocket.

Local business owners will be able to find information, sign up for weekly newsletters and special webinars at a new website created by iHeartRadio. The Small Business Crisis Resource initiative is a one stop shop to help business owners navigate the wealth of information and resources to aid them through this crisis.

Erik Fox, Energy 95.3 (KLLY-FM), Bakersfield has been promoted to Program Director. Fox has been serving as Music Director at the Alpha Media station and handling PM drive duties.

Our friends at LeadsRx have created a live heat map which shows exactly how much money has been raised so far during the Racio Cares Radiothon which was held Thursday on thousands of radio stations. It also shows which markets raised the most money, with New York City, Nashville and Minneapolis leading the pack.

(By Paul Weyland) Business owners are nervous. Some are panicking. Many are still in shock. After all, it’s only been a month or so since their world was upended. Many local business owners aren’t sure they’ll reopen. And, some are canceling their broadcast schedules because they don’t see the point in advertising at all right now.