Your Marketer’s Message
(By Charlie Sislen) If I hear the phrase “we are living in unprecedented times” again, I am going to scream. Yes, we all know we are experiencing something unprecedented. Instead of sitting around and fretting over a situation that we cannot control, a smart sales rep will...
Lunge Don’t Lean
(By Bob McCurdy) “Lean into” is a popular buzz phrase you hear a lot today but “leaning into” is not enough. “Leaning into” is to “commitment” what Lite beer is to beer. It is better than nothing but not the real thing. I prefer “lunge at” instead.
Popular Music Fest Goes Virtual
93.9 The River in Northampton, MA is bringing the magic of the Green River Festival to the airwaves July 10,11,12. The annual festival became a COVID cancellation this year, but the Saga Communications station is keeping the three decades tradition alive.
Night Of Inspiration Event Set
First responders will be the focus of A Night of Inspiration event from Reach Media and Radio One. The Thursday, July 2 event will benefit first responders or their families adversely impacted by COVID-19.
New Job For Chris Jones, iHM Atlanta
Chris Jones has been named SVP of Sales for the iHeartMedia Atlanta market. Jones, who has lived in Atlanta for 38 years, most recently served as the General Sales Manager for the cluster.
Free Airtime From Cherry Martinez
Cherry Martinez, founder of FMHipHop, is offering free radio commercials for minority-owned businesses. The NYC radio DJ hopes the offer will help the businesses negatively affected by COVID-19.
360L On New F-150s
SiriusXM and Ford Motor Company have announced that SiriusXM with 360L will make its Ford debut in the 2021 F-150. SiriusXM with 360L is planned to be available on all future Ford models with its next generation SYNC® 4 communications and entertainment system.
Translator Owners Punch Back
The Broadcasters for Limited Program Origination have responded to the GeoBroadcast group for criticizing their FCC application to target programming via FM translators. They say the GeoBroadcast Solutions attack was unfortunate and substantively wrong.
Hey Translator Owners…Do Your Own Work
That's the message from the team at GeoBroadcast Solutions who are unhappy that the group calling itself Broadcasters for Limited Program Origination is attempting to latch onto its proposal at the FCC.
COVID Crushes Radio Revenue
This will come as no surprise as most everyone reading this is actually living it. BIA is reducing its 2020 Ad Revenue forecast down, from $14.3 billion to $12.8 billion. If that figure becomes a reality radio revenue would have decreased 10.7% from the final 2019 numbers.
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
