(by Wayne Ens) A good friend of mine, Rick, is the marketing manager for a large shopping mall. During one of our discussions he said, “There was a time when we spent hours and hours preparing our annual marketing plans. Today, things are changing so fast, it’s impossible to keep up. Thank God we now have an agency with experts in new media to do our planning for us.”
(By Ryan Wrecker) Have you noticed how national websites can display local banner ads? It’s called geotargeting, and it’s become one of the fastest-growing ways to cheaply promote your station to a wider local audience.
(By John Meyer) Oh, that Internet, the home of the sweeping generalization. It is hard to find a blog, LinkedIn post, or business article that doesn’t make some definitive and overly generalized statement that claims the rise or fall of something. But we don’t live in a one-size-fits-all world. Very few things are as rosy or as dire as they are made out to be.
It’s a multi-year extension between the Portland, Oregon, and the Portland Timbers. After defeating the Columbus Crew 2-1 on December 6, the Portland Timbers became the 2015 MLS Cup Champions.
iHeartMedia announced on Thursday that the 5-year-old iHeartRadio app now has more than 80 million registered users. iHeartRadio President Darren Davis said, "In just five years, we've seen continued powerful growth in our registered user base -- a testament to the power of radio and listening."
Cat Country 98.1 (WCTK-FM / Providence) and the community are rallying together to support retired teacher and avid veterans advocate, Paul Monti, who’s home in Raynham, MA, caught fire on Saturday, January 9.
Mike Francesa has been hosting afternoon drive, a lot of those years with Chris Russo, at WFAN in New York since 1987. He's also been number one on the Radio Ink Local Sports Talkers list since that list was created. Francesa told Katie Nolan on her Podcast that he's leaving WFAN at the end of 2017.
Kudos to iHeartMedia in Detroit. But after all, isn't this is what local radio is all about? In under 36 hours, and with help from all the iHeartMedia radio stations, WNIC-FM's Jay Towers in the Morning started a water drive to help address the Flint, MI, water crisis.
It didn't take management too long to make that call after it was widely reported that Innes called Philadelphia Eagles center Jason Kelce a "lap dog" and "house negro" during his show in Tuesday.
It's been about a year now since long-time Emmis morning man Big Boy left Power 106 for iHeartMedia's start-up Hip Hop station Real 92.3 in Los Angeles. Emmis filed a lawsuit against Big Boy claiming they had right of first refusal to match the offer given to him by iHeart. Emmis claimed it did match iHeart's $3.5 million salary and other perks, however Big Boy crossed the street anyway. Emmis has confirmed that a settlement between the two sides has been reached. Emmis was asking for $5 Million.