10 Little Known and Seldom Practiced Tips to Grow Your Ratings
(By Mike McVay) There are some mysteries as to why some radio stations, playing the same music as other radio stations in the same market, outperform their competitors. It’s not obvious.
Meeting Employees Where They Are Today
(By Loyd Ford) What business are you in? Are you a sales manager and your job is moving units? Are you a program director and your job is managing live talent, voice trackers and everyone else in the building along with listener relationships?
20th Anniversary Celebration, WDRV
WDRV-FM (97-1 FM, The Drive) Chicago launches a year-long, Twentieth Anniversary Celebration with a special, all-day feature March 15. The special tribute will feature music and personalities from that first day.
Big Pot of Money Collected by KLOS
Meruelo Media's KLOS in Los Angeles and St. Jude Children’s Research Hospital hosted its 4th annual, two-day St. Jude Rocks Radiothon February 11-12. Over $880,000 was raised to support St. Jude.
Brian Lehrer Pandemic Anniversary
WNYC 93.9 FM AM 820 Brian Lehrer Show will remember the start of the pandemic by reading the names of New Yorkers who lost their lives to COVID. The tribute is set for Tuesday.
IBA Free Webinar This Thursday
The Independent Broadcasters Association will present programming consultants Jim Richards, Mike Donovan, Keith Clark, and Harv Blain of Vallie Richards Donovan Consulting Thursday March 18th at 2pm eastern for another IBA ‘members only’ webinar.
A’s Back on Radio
The MLB team has cut a deal to broadcast all 162 games on Bloomberg 960 AM. Last season, after the team was unable to strike a deal with any radio station, they decided to stream their games on TuneIn. They found out quickly fans wanted to hear the games on radio.
WEEI Welcomes New Midday Co-host
WEEI (WEEI-FM/AM) Boston has added Andy Gresh to the line-up. Gresh will join co-host Rich Keefe on Gresh & Keefe, starting March 15.
Nicky Sparrow Promoted By iHeartMedia
Nicky Sparrow has been named iHeartMedia’s Senior Vice President of Multicultural Sales for the Markets Group. She most recently served as the Market President for iHeartMedia Jacksonville.
Radio Still King Of The Car
Despite wildly complicated looking infotainment screens in new vehicles, easily adaptable smartphone connections and WiFi, AM/FM radio is still king when it comes to what consumers listen to in their vehicles.
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