Understanding Radio’s Share of Wallet: Markets 101-110
Continuing with our series to show BIA’s Radio Share of Wallet analysis, let’s look at BIA’s estimates for markets 101-110 for 2021. BIA’s new U.S. Local Ad Forecast estimates that revenue across all media will reach $137.5 billion and radio’s share will grow to 9.2%.
Alpha Promotes Boss
Alpha Media Aurora/Joliet has promoted Todd Boss to content director of WCCQ-FM. Todd has spent the last nine years in the afternoon drive on WCCQ and has been with Alpha Media for 13 years.
WSGW Fills Rush Time Slot
100.5 & 790 Newsradio WSGW (Saginaw) is filling the Noon-3 slot with a trio. The Markley, Van Camp & Robbins (MVC&R) Show was added to the line up in mid March.
New Tennessee Sports Partnership
Sports Talk 104.5 The Zone/WGFX-FM in Nashville is partnering with A to Z Sports. The agreement puts together the two sports entertainment brands to share and develop content on–air and across multiple digital platforms.
Urban One Promotes Tatum
Samuel Tatum is now the VP of Integrated Marketing & Partnerships for the company. It's a newly created position. Tatum has been with Urban One since 2004, holding various positions of increasing responsibility, and most recently as D.O.S. at its Washington, DC cluster.
Cat Country Promotes Jaxon
Bo Jaxon is the new PD at Cat Country 95.1/KATC-FM in Colorado Springs. Jaxon joined Cumulus Colorado Springs in April 2020 and previously served KATC-FM as Morning Host and Assistant Program Director.
Mix/Podcast Show From LA’s Real 92.3
DJ E-ROCK, Karim Wazani and iHeartMedia Los Angeles’ Real 92.3 are launching a new weekly mix-Show and podcast. The Zen Sneaker Show will feature special mixes from DJ E-Rock and other Real 92.3 on-air personalities.
Josh Innes Coming To Nashville
105.9 The Rock, will debut The Josh Innes Show, April 5. He most recently served as the afternoon host on ESPN 97.5 + 92.5 in Houston and previously host for iHeartMedia Houston’s SportsTalk790.
Radio Vet Walt Tiburski Retiring
After 50 consecutive years in the business Walt Tiburski will retire April 30. He will remain, for a short time, as a business consultant for Alpine Broadcasting’s WAVV 101.1 FM in the Naples/Ft. Myers market.
Two New Fuego Radio Markets
The Fuego Radio format is expanding into two new owned and operated Entravision stations in Las Vegas and Palm Springs. 92.7 KRRN-FM in the Moapa Valley and 103.5 KPST-FM in the Coachella Valley join KRTO-FM that flipped at the beginning of the year..
Our Print Magazine: Radio Ink
Lifetime Leadership Award Honoree Harvey Nagler
The $250 Question: Inflation and Contesting
