Study: Radio Ads Drive Car Demand
A new study released by Radiocentre and reported by Cumulus Media and Westwood One this week shows spots for automakers and dealerships help drive future demand and convert existing demand into purchases. The study looked at Tier One campaigns from 59 car makers.
WCCO Raises $447,000 for Second Harvest
Audacy's Minneapolis news-talk station WCCO (830 AM) raised over $447,000 to benefit the Second Harvest Heartland during its "let's Kick Hunger Day Radiothon." The radiothon was held on Thursday, February 2 from 6 a.m. to 6 p.m. local time.
KFGE Raises Over $102,000 for St. Jude
NRG Media's KFGE (98.1 FM, Froggy 98) raised more than $102,800 for St. Jude Children's Research Hospital during a recent radiothon. The "Country Cares for St. Jude's Kids" radiothon occurred between February 1 and February 2.
‘Way Up with Angela Yee’ Debuts
Premiere's new syndicated midday show Way Up with Angela Yee debuted on more than 30 iHeart stations across the country on Monday. The show originates from iHeart's urban contemporary hits outlet WWPR (105.1 FM, Power) in New York City.
RAB Sets Date for Tourism Presentation
The Radio Advertising Bureau will continue its "Radio Works" initiative with its first 2023 presentation called "Radio Works for Tourism." The presentation will offer expert insight into radio success on tourism ads and consumer demand for travel and tourism in 2023.
Beasley Launches ‘Shawn Parr’s Backstage Country’
Beasley Media is merging two country radio shows into a new syndicated offering. Shawn Parr's Backstage Country marries Backstage Country with the Shawn Parr's Across America program.
TuneIn Partners with EV Maker XPeng
Streaming audio platform TuneIn will be integrated into new electric vehicles made by China-based XPeng as part of a new partnership between the companies, Radio Ink has learned. The partnership comes as both companies focus on digging into the European market.
‘FOGO’ Returns for Season 2
Spotify's Fear of Going Outside podcast is returning for a second season later in February. The nature show sees host Ivy Le in outdoorsy situations that go way beyond her comfort zone. Last year, Le conquered camping; this year, she's going to try her hand at hunting.
Babbel Most-Aired Spot on Radio
Language-learning software Babbel had the most-run spots on radio stations last week, according to Media Monitors, with 58,454 spots airing on measured stations coast-to-coast. Progressive was second with 56,054 spots; Upside was third with 54,025 spots.
‘Stretch & Bobbito’ To Be Inducted Into Nab Hall of Fame
The National Association of Broadcasters will induct Adrian "Stretch Armstrong" Bartos and Bobbito García into the 2023 NAB Broadcasting Hall of Fame for the radio industry. The duo will be formally inducted during the NAB Show on April 17 in Las Vegas.
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