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(By Marc Greenspan) In our last article, we discussed going after recruitment dollars to capitalize on a tight labor market. The last step can go in several directions depending on the prospect.

(By Rick Fink) "What is the most important thing you can LEARN in 2022 to get BETTER at what you do?”

(By Loyd Ford) You snag a job in sales and you begin to listen to your sales manager, filter through company material and maybe even start purchasing sales books to figure out how to be more effective in generating more revenue for your company and more personal income for yourself.

The fifth annual SUNNY 99.1 St. Jude Radiothon raised over $335,000 to benefit St. Jude Children’s Research Hospital and iHeartMedia Houston hosted the St. Jude Houston Golf Classic raising over $356,000. 

iHeartMedia Washington, D.C’s WASH-FM raised over $588,000 for Children’s National Hospital during their 97.1 WASH-FM For Kids Radiothon on December 16 and 17,, 2021. 

iHeartMedia Seattle’s 95.7 The Jet's 19th annual Bender’s One Big Give, a 13-hour radiothon, raised over $379,000 to benefit Seattle Children’s Hospital. Bender has raised over $17.1 million to benefit Seattle Children’s Hospital. 

The fifth annual SUNNY 99.1 KODA-FM St. Jude Radiothon raised over $335,000 to benefit St. Jude Children’s Research Hospital. iHeartMedia Houston also hosted the St. Jude Houston Golf Classic, adding $356,000 to the pot.

Beasley Media Group Fayetteville’s WKML and Sunny 94.3 WAZZ raised $208,751 during the 35th Annual 2021 St. Jude Country Cares Event. The two-day radiothon total set a record.

ABC Audio has a full slate of end of year programming for affiliates to choose from. Four long-form programs, eight short-form news series and a country music special are being offered.

Beasley Media Group’s 95.7 BEN FM 10th annual Adopt A Family Radio-thon raised $9,270. Funds collected during the event assisted more than 1000 Philadelphia area families. “Our 10th Annual 95.7 BEN FM Adopt A Family Radiothon! As cheesy as it sounds, the day completely warmed my heart... again,” said Kristen Herrmann, Morning Host/PD. “The generosity of our listening audience continues to amaze me. Thanks so much to Volunteers of America Delaware Valley and 6ABC for partnering with us again this year. I'm already looking forward to the Adopt A Family Radiothon 2022.” “The generosity of this station and of the listeners in the Greater Philadelphia region has been transformative for the last ten years. We could not do what we do in bringing holiday gifts to those less fortunate without the Ben FM Adopt A Family Radiothon," said Daniel Lombardo, President/CEO, Volunteers of America Delaware Valley.