Pitching
(By Buzz Knight) Kudos to the industry for the amazing holiday work on behalf of local charities. The amount of good will is staggering that all of the radio companies are generating to round out the year.
Programming Strategies for Improved Performance in 2022
(By Gary Berkowitz) As we prepare to enter 2022, here are some programming points that will help you construct a "solid foundation" for your station (and higher ratings) in the new year.
Zazza Jingle Jet Joy
10 families were treated to a winter wonderland trip by Tony Zazza, host of "Zazza Mornings". Fans of the locally syndicated Cumulus program were asked to nominated deserving families in need in the Melbourne and Ft. Walton Beach/Destin FL and Mobile, AL area.
Texas Station Gives 40K To Those in Need
KGAF-FM, Gainesville, TX has made Christmas merrier for dozens of families. $40,000 from anonymous donors was handed out by the station.
Spirit Of Giving In Decatur
Cromwell Media Group of Decatur put on the Spirit of Giving to raise toys for needy children at Christmas. The 10th year of the drive, in partnership with WAND TV collected more than 7,400 toys.
Shot Spots Stay On Top
BioNTech-Pfizer remains number one on the Media Monitors list. The vax provider checked in with 88,042 spots.
Classic Rock Returns To Harrisburg
Cumulus has flipped the switch on 93.5 WTPA Central PA's Classic Rock. The move ends country formatted WZCY/93 Nash FM.
iHeart Cancels Final Jingle Ball Stop
The final stop in iHeartRadio's annual Jingle Ball tour, which was scheduled for Sunday night at FLA Live Arena in Miami, was called off at the last minute due to the omicron variant. Here's the statement iHeart issued...
The Top Predictions For 2021: The Report Card
(By Mike McVay) Looking back to this time, one year ago, I predicted what I believed we would see and what we could expect in 2021. Checking my report card, I would give myself a B-.
On Vacation: Who’s Minding The Station?
(By Randy Lane and Jeff McHugh) One morning years ago, I woke up early in San Diego and began listening to Tony and Kris on KSON in preparation for our in-person coaching session.
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