Good News For Local-Direct Salespeople
Local media reps are seen in a positive light for caring about local businesses. That's one of the findings from a new Borrell & Associates survey of 2,811 business. The report details how local businesses are shifting their marketing budgets and where radio fits into that equation.
The COVID Year: How Talent Reacted
Angst, anger, and a dose of disillusionment can be found in the numbers from the latest AQ3 research on how radio talent handled last year. The Jacobs Media survey of more than 600 on-air personalities, hosts and producers was revealed during a Wednesday webinar hosted by Fred Jacobs.
RTNDA: Vaccines And Masks
When the RTNDA holds its annual conference next month in Denver, all attendees will be required to show proof of COVID-19 vaccination and wear a mask within the conference event space, regardless of vaccination status.
300 Stations Sign Up For 2nd IBA National Cash Contest
The Independent Broadcasters Association has completed its sign-up process for its second National Cash Contest. $60,000 will be given away over 6 weeks, $2,000 per weekday. It's double the amount given away last year.
WPLN Prepares New Show
This Is Nashville will be a one-hour, daily NPR-style news show on WPLN. Khalil Ekulona will Host, Andrea Tudhope is the Executive Producer.
Canadian Group Signs Deal With TM
TM Studios and Stingray Radio in Canada have signed a multi-station, multi-format partnership to create new jingle packages. Stingray Radio has over 100 stations in Canada.
Jinglestore Returns
Bespoke Music in the UK has relaunched Jinglestore. The relaunch includes an online jingle ordering platform and a new website offering curated repertoires of jingles from the company catalogue and customization options.
Fox News 9/11 Anniversary Coverage
On September 1st, Fox News Audio will launch a seven-part podcast series, entitled Fox News Rewind: 9/11, looking back at the events leading up to the attack. The series features a variety of FNC personalities and contributors.
Urban One’s Casino Gets Big DC Spotlight
While Urban One CEO Alfred Liggins is campaigning to transform a rundown part of Richmond, and bring opportunities to the African American Community, there are others not in favor of the One Casino plan. The Washington Post writes, "gambling and equity make strange bedfellows."
Is It Time To Transform The Ratings System?
NBC Universal Executive Kelly Abcarian says it is in a new blog post HERE. Abcarian says the media and technology landscape has completely transformed over the last few years—yet measurement remains outdated. And, she adds, that's because "the advertising industry has not adapted and it’s holding us back." Her plea is to declare measurement independence.















