The Difference Between Cost-Efficient & Cost-Effective
(By Bob McCurdy) I'd like to touch on a challenge that exists today for both local and national advertisers: striking the proper balance between top-of-the-funnel and bottom-of-the-funnel media channels.
Z104 Now Christmas 104
Cumulus' Youngstown, OH, Oldies station Z104 (WWIZ-FM) has made the holiday flip to all-Christmas music. Bing Crosby’s classic “White Christmas” kicked off the festive lineup of holiday tunes, which will run through year-end.
Entercom Implements Clawback Policy
As of October 22 the Entercom Board of Directors approved an Incentive Compensation Repayment Policy, better known as a Clawback Policy, for five of its executives.
Big Jacobs Survey Now Open
Registration is now open for commercial radio stations to participate in the 2020 Jacobs Media Techsurvey. This year's study will launch in January and stations have until December 20th to sign up at jacobsmedia.com/techsurvey.
Cumulus Host Prepares To Donate Kidney
Nikki Reed is part of the morning show on WZPL in Indianapolis. She started looking into donating a kidney when a friend of hers needed one.
How Did Radio Perform In Q3?
Radio Ink is getting an early take on radio's revenue performance in the third quarter, talking with independent operators. Margaret C. Perkins is President/CEO of First Natchez Radio Group.
United Stations Launches Dayparts On Demand
Dayparts on Demand was created to provide the voice elements needed to create full, daily weekday shows. Here's the lineup United Stations has put together for the new service.
How Can The Radio Industry Improve?
The radio industry has a huge stable of talented managers. 30 of them are interviewed in the October 14 print issue of Radio Ink (Subscribe HERE). Those 30 managers gave us so much useful information we couldn't fit it all between the pages.
Former GM Gets Probation
This goes back to a story we first wrote about in July. WCBE-FM GM Dan Mushalko was accused of doctoring invoices to manipulate cash flow and hide the fact that the station owed hundreds of thousands of dollars to NPR.
Oink Ink Contest Gives New Life To “Dead” Scripts
Oink Ink has announced its call for entries to the 2019 Dead Radio Contest. The Dead Radio Contest is a competition for advertising copywriters who have written radio scripts that for — whatever reason — were never selected by the client.
Our Print Magazine: Radio Ink
With Lou Paskalis
Radio's Top 20 Leaders
Information Or Transformation?
