Headlines

The IAB reported today that podcast ad revenue grew 2X faster in 2021 (+72%) than the total internet ad market according to the sixth annual IAB U.S. Podcast Advertising Revenue study, prepared for the IAB by PricewaterhouseCoopers. 2021 revenue for podcasting came in at $1.4 billion, according to the report.

Chicago area based MediaTracks has sold Radio Health Journal and Viewpoints Radio to American Urban Radio Networks. The programs air on a total of nearly 1,500 stations in more than 200 U.S. markets.

Beasley Media Group CEO Caroline Beasley will be featured during two upcoming sessions at Radiodays Europe on Monday, May 16th at the MalmöMässan Exhibition and Congress Center in Malmö, Sweden.

The Mentoring and Inspiring Women in Radio organization has announced a new program designed to create mentorship opportunities in every state.

Cox Media Group has promoted Steve Stewart to Director of Country Content and Chris Lloyd has been elevated to Director of Rock Content. Stewart and Lloyd will oversee content, programming, and brand strategies for the company’s 11 rock and 5 country format stations.

Indeed's unprecedented hold of the top spot on the Media Monitors list continues. Another jobs site, ZipRecruiter is back in the top five.

The Adthos Platform has been crowned ‘Ad Tech Company of the Year’ at the latest Global Business Tech Awards. The platform combines an ad-server designed specifically for radio.

Salem Radio Network has signed Brandon Tatum to replace Larry Elder, who announced his retirement from radio on April 3rd. He will take over a network show with 387 total affiliates beginning Monday, May 16th.

(By Randy Lane) The great reopening is happening across North America. Last week we posted ideas for giveaways and in-person events. Here’s how to execute a flawless appearance.

(By Marc Greenspan) In the last column, I spoke about prospecting for advertisers that aren’t currently using radio. I outlined how to find advertisers whose target audience is heavy radio users. While growing the overall radio pie is valuable, one cannot forget the true goal: to bring new dollars to your station or cluster.