Study: Audio Actively Reaches Audiences Avoiding TV Ads
Even as subscription fatigue grows across the US, consumers continue choosing ad-free video streaming in overwhelming numbers. For brands trying to reach these viewers on their home screens, the solution may not be video at all.
Appeals Court Pause Keeps Nielsen Nationwide Rates Unchanged
Nielsen’s pricing for its Nationwide radio ratings will remain frozen at pre-injunction levels for now, after an appeals court stepped in to pause enforcement of a lower-court ruling that sharply restricted how the ratings provider can price and sell its national product.
Paige Nienaber’s Midweek Idea Dump: Something For Uncle Sam
(Paige Nienaber) With the Winter Olympics starting in just a couple of weeks, that’s going to bring with it an onslaught of national advertisers touting 2026 as the 250th birthday of the US: yep, kinda snuck up on you didn’t it? Here is a metric 4th ton of stuff to start building from.
Podscribe Extends Ad Verification Tools Into Over-the-Air Radio
As many radio companies increasingly turn their attention to podcasting, one podcast measurement firm is expanding its capabilities for agencies, brands, and publishers into AM/FM, saying, "Radio is a powerful channel and now it gets the verification it deserves."
MediaCo Launches New Network With Former SBS AIRE Chief
As its "growth mode" continues, MediaCo has launched a new multicultural audio network targeting Hispanic, Black, Asian American, and bicultural audiences. Sigma Audio Networks is led by former Spanish Broadcasting System Chief Network Officer Elisa Torres.
Radio Reaches 92% of Black Consumers, Podcast Listening Jumps
With radio’s scale and podcast growth creating clear opportunities for advertisers and broadcasters, Black audiences remain a high-reach, high-attention market for US audio advertisers, according to the latest report of Nielsen’s Diverse Intelligence Series.
The Six P’s for On-Air Talent
(Mike McVay) Most of us have heard of the 6 P's. They usually stand for Prior Preparation Prevents Pitifully Poor Performance. (Cleaned that up for this publication.) But did you know there is another application of the 6 P's that fits with on-air talent and their importance?
Looking For A Mentor?
(John Shomby) Mentors have always had a big influence in my broadcast career. I really believe I would have never reached the goals I had set without the guidance of these individuals through the years. I can tell you that finding the right mentors is a process, not a lucky accident.
MIW Names Four to 2026 Erica Farber Mentorship Program
Mentoring and Inspiring Women in Radio has unveiled the participants in the MIW Erica Farber Mentorship in Management Class of 2026, honoring the legacy of former RAB President Erica Farber and her long-standing advocacy for female broadcast leadership.
National Black Radio Hall of Fame Opens 2026 Nominations
The National Black Radio Hall of Fame has opened nominations for its Class of 2026, continuing its mission to recognize Black radio professionals whose work has shaped the medium’s cultural, creative, and business foundations.
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