OTA Media Holds Steady In 2022, But Losses Coming
According to the 10th annual Global Consumer Media Usage Forecast from PQ Media released Friday, digital media usage is growing faster than traditional media. Audiences still use traditional media for more hours per week, but losses could be on the horizon.
‘The Bone’ Boasts New Weekday Lineup
Binnie Media's 106.3 The Bone (WHXR, Portland, ME) has announced a refreshed weekday lineup featuring Shelby and Mistress Carrie. Both women have previously worked across New England, with both having been on-air in Boston.
These 11 Traits Separate Radio’s 20% Who Write 80%
(By Pat Bryson) Today's successful Account Executives have the mindset of marketing consultants, not just spot salespeople. The 20% of sellers that write 80% of the revenue share certain traits in common. What are the 11 attributes of the Best of the Best?
Three Ways To Challenge the Status Quo
(By Buzz Knight) With the emergence of new technologies and changing consumer habits, the radio business faces a significant challenge to maintain its relevance and challenge the status quo. Here are three ways the radio business can challenge that.
Closing Difficult Sales with Closing Ratios
(By Marc Greenspan) How many times have you pulled out all the stops to close a piece of business only to lose it? Would you like a secret weapon to close a piece of business? This weapon is Closing Ratios.
The ‘E’ Word Will Make Your Salespeople Stand Out
(By Loyd Ford) There's an 'e' word that salespeople often miss. If they used it more it could separate them from other sellers, and close far more sales. What's that 'e' word?
Five Steps To A Better Culture
(By Mike McVay) I recently read a quote from an on-air talent who is retiring. They offered up the advice they would give someone new to radio. They said, “I’d tell them to have fun and enjoy their work … because when you enjoy it … it isn’t work.”
Urban One Hit With Nasdaq Non-Compliance
Urban One received a letter from the Nasdaq stock market on Friday saying it was in non-compliance over a failure to file its 2022 Annual Report with the SEC. The company has 60 days to address the issue or it faces being delisted from the market.
AM Radio Was Saved In Cars Twice: Can We Do It Again?
Hoffman Schutz Media Capital's David Schutz has a history lesson for broadcasters: this isn't the first (or even the second) time that automakers have faced AM interference. So how did radio win the first two battles and can we use that lesson today?
Marketron Gives Restricted Ad Category Advice
What advice does Marketron have for radio companies looking to expand their OTA and digital revenue from cannabis, CBD, alcohol, gambling, and political? They covered new strategies for 2023 and beyond in a webinar - here's what Marketron said.
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