Media Monitors: 16% Spot Increase Drives Top 5

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According to Media Monitors’ data of top radio advertisers for the week ending April 23, the top five saw some changes. Upside maintained its leading position for the fifth consecutive week, with 65,436 spot plays. It’s worth noting that Upside ran more spots in the last week than iHeartRadio did for its own app and events across all its stations. 

Progressive followed Upside in second place with 54,869 commercials. Babbel returned to the top five after a one-week absence in third place with 48,967 spots. It was a slower week for hiring companies. Indeed dropped to fourth place with 48,296, and ZipRecruiter also fell, ending in fifth place with 45,813 spots. This brings the total spots played by the top five advertisers up by around 16% week-over-week at 263,381.

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