Headlines

(By Alec Drake) Remember the rental car scene on "Seinfeld" where Jerry shows up to claim his car? The clerk behind the desk politely tells him that they are out of vehicles.

(Mike McVay) The coaching of talent can make a big and immediate difference in a station’s ratings. Unfortunately, too many Program Directors either spend too little time coaching an on-air personality or they overcoach them and attempt to control every element of a show.

(By Rick Fink) Business owners, especially when dealing with advertising, seldom factor in the lifetime value of gaining one new customer. The same, unfortunately, may be said about advertising reps as well.

(By Loyd Ford) As humans, we want shortcuts. Even corporations are constantly looking for the magic formula for skipping costly steps to get results. However, skipping steps in the selling process will result in pulling up short more often and losing opportunities for relationships and income.

(By Pat Bryson) Our field of expertise is advertising. We should strive to be the person our clients call when they have any questions on how to market their businesses. They should be anxious to refer their friends, knowing that we will give the friend the same service and excellent advice they experience.

Educational Media Foundation, the parent ministry and programmer of the world’s two largest Christian music radio networks, announces the internal advancement of Mandy Young and Troy West. 

The Nashville Scene has honored Nashville Public Radio it with three Best of Nashville Writer’s Choice awards. The Reader's Choice Awards were for: “Best Radio Special Feature”, “Best Daily News Show", and “Best Radio Voice”.

WSB-TV in Atlanta is reporting that iHeartMedia Atlanta president Drew Lauter has been let go after video that appears to show him using racial slurs turned up. WSB reports iHeart confirmed Lauter is no longer employed by the company.

Edison Research says spoken word audio consumption in the U.S. has increased by 26 million in the last eight years. The October 27th Spoken Word Audio Report webinar from NPR and Edison takes a look at specific types of spoken word content, various spoken word platforms, and devices used to consume spoken word content. REGISTER

The Marketron NXT digital advertising platform has been upgraded to handle the needs of advertisers operating in industries facing restrictions. The new capabilities will aid advertisers of cannabis, CBD, gambling, alcohol, fireworks, politics and others.