WABC Caps Centennial Celebration
Red Apple Media's WABC (770 AM) in New York is wrapping up its centennial celebration. The station first signed on the air in October 1921, and WABC hosts, employees and owners have been celebrating 100 years of broadcasting through the end of 2022.
Audio Research Among Edison’s Top Findings of 2022
Edison Research says its audio-based reports were among some of its best findings for 2022, including reports that showed audio consumption on mobile devices was increasing while traditional radio still dominated the in-car listening experience.
The Case for Termite Marketing
(By Deborah Parenti) As we head into a new year filled with multiple challenges that could not only impact but alter the radio landscape and its ability to compete in a crowded and competitive environment, the industry might benefit from a little “termite marketing.”
Duke Wright Funeral is Tomorrow
The long-time Midwest CEO died last week at the age of 83. The service will be held at 3pm CT in Green Bay. Relatives and friends may also greet the family today between 4pm and 8pm.
FCC Commissioner Welcomes Tik Tok Ban
Federal Communications Commissioner Brendan Carr recently praised Congress for passing a Tik Tok ban on all federal devices. Carr said TikTok has been on a multi-year campaign to mislead U.S. officials and the American public about the threat the app poses to national security.
Minnesota National Guard Celebrates Radio Partnership
The Minnesota National Guard is celebrating 12 years of partnering with Minnesota Military Radio, a program produced in partnership with iHeartMedia that reaches more than 308,000 active duty service members and veterans in the state.
Borrell: SMBs Reveal Marketing Priorities for 2023
Small and medium-sized businesses say they are laser focused on retaining current customers or growing their customer base next year, according to the latest SMB Business Barometer released by Borrell Associates on Tuesday.
Paxlovid Most-Aired Commercial on Radio
With cases of COVID-19 on the rise, it probably comes as no surprise that Pfizer is spending heavy on advertisements for its treatment regimen Paxlovid; commercials for the antiviral medication were the most-aired across monitored radio stations coast to coast.
Stereotyping is Serious
(By Lisa Goldberg) When I started in radio, my station of focus was Country. As a newbie, back in 1993, I naively thought the key advertiser targets would mostly be western wear stores, feed/tackle, farming equipment etc.
The Best Seller in Radio
(By Loyd Ford) We are about to experience the calendar turning over into a new year that no one knows anything about. Some will complain. Some will make resolutions. I’m asking you to reset your attitude for a great year ahead.
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