Oops, We Made A Mistake
(By Pat Bryson) Fact: It is five times more expensive to generate new customers than to keep existing ones. We also know that we humans make mistakes that can sometimes upset our clients to the point that we might lose them. How do we keep this from happening?
Straw, Sticks, and Bricks: How To Beat The Big Bad Recession
(By Rick Fink) As recession fears grow, the idea for this column came when I was watching the classic cartoon “The Three Little Pigs” with my 3-year-old granddaughter with a lesson for business owners and managers faced with a recession.
10 Common Objections To Radio Sellers And How To Beat Them
(By Loyd Ford) Radio advertisers may be changing. Today they may say no to a proposal or a pitch for a variety of reasons. Here are 10 of the most common reasons that advertisers may say no and suggestions on how to overcome them.
(Sponsored) How A.I. Is Shaping The Future Of Airwaves
Traditionally, the airwaves have been ruled by human voices - all engaging listeners with their distinctive styles. However, as the demands of a dynamic digital landscape evolve, radio broadcasters and publishers are increasingly turning their attention to AI-driven solutions.
Managing Difficult Talent
(By Mike McVay) The conversation started with the Market Manager telling me how difficult the talent was and why this person was not enjoyable to have on their team. The Program Director opined that the ratings for the show were really good.
Managing The Most Important Person In The Building
(By John Shomby) I came across an inspiring article about Sean McVay, the current head coach of the LA Rams. How this man managed himself through a tough situation is a lesson for anyone at any level of management: managing ourselves.
‘Chiquibaby Show’ Reaches 100 Affiliates With Campesina Deal
Nueva Network has expanded the reach of The Chiquibaby Show by affiliating with La Campesina Radio Network. This addition brings eight more radio stations into the show's network, making it available on more than 100 US Spanish-language stations.
Nasdaq Initiates Delisting Process For Urban One
After numerous warnings, Urban One has reported the Nasdaq stock exchange "has initiated a process that could result in the delisting" of the company. Urban One plans to request a hearing to extend the suspension of delisting action through October 20.
Court Gives FCC 90 Days To Finish 2018 Quadrennial Review
The now-full-strength FCC has been assigned its largest task involving radio. The DC Circuit of the US Court of Appeals has ordered the Commission to finalize its delayed 2018 quadrennial review within the next 90 days.
FCC Opens Door For Foreign Investors In Alpha Restructure
A new FCC ruling has set a precedent for broadcasters to potentially seek foreign investment approvals. The Media Bureau has given the green light to Alpha Media Holdings Inc. to surpass the standard 25% foreign ownership cap.
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