The Brevity Battle: Is Short-Form Content More Interesting?
(By Buzz Knight) Whether it’s a 280-character post, a 15-second TikTok video, or a concise blog entry, short-form content has become a popular format for information consumption - fortunately for radio, this is a world we have experience in.
Le Moyne Basketball Extends With WOLF In Fox Sports’ Clothing
Le Moyne College has secured a deal to continue airing its men's and women's basketball games on FOX Sports Syracuse (WOLF-AM) for the third consecutive year. The announcement was made by Le Moyne Assistant VP of Athletics Bob Beretta.
Remote News Service Finds Consulting Ally In Mike McVay
Remote News Service has entered into a consulting partnership with McVay Media to bolster its offerings in radio news and traffic content. RNS specializes in providing radio stations across America with tailored local and national news coverage.
Pfizer Replaces Moderna As Radio Looks For Revenue Booster
One COVID vaccine maker has traded places with another on the week's list of the top five national advertisers. For the week of October 16-22, Media Monitors shows a total of 214,209 spot plays among the major players.
BIA Forecasts Local Ad Surge For 2024 On A Political Tidal Wave
BIA Advisory Services' newly published 2024 US Local Advertising Forecast anticipates a robust year for local advertising, but how will traditional media stack up against digital as political revenue promises to make the new year a significant one?
American General Media Reveals Wide Layoffs As SLO Host Is Cut
American General Media is the latest radio group to experience a company-wide reduction in force, including the release of popular California Central Coast radio host Adam Montiel. AGM operates stations in four markets in California and New Mexico.
Survey: 81% Of Gen Z Believe Morning Show Culture Is Over
Spotify has released a report featuring insights the streaming company has gathered into the audio habits of Gen Z. The survey suggests that Zs place on defining their own culture draws them away from more traditional sources like AM/FM.
LeGeyt Praises Broadcast News’ Role In Fighting Misinformation
NAB President and CEO Curtis LeGeyt emphasized the crucial role of traditional media and a free press in combating misinformation during his speech at The Media Institute's Free Speech America Gala, warning of the dangers of AI and social media.
The Secret To Higher Revenue: Ask for More… Again
(By Pat Bryson) Fourth quarter usually means it's time to renew clients for the new year. In today's uncertain economic environment, that ask may seem a bit scary as they determine IF they will choose to renew or not.
8 Ways To Positively Impact Your Sellers Now
(By Loyd Ford) Everybody wants it: Your team dropping high fives. Pipelines full and growing. Revenue exploding. The struggle is real though. How do you best shift your attention for the days ahead as a leader and as a seller?
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